Endgame × Vista Equity Partners

"AI can enable salespeople to spend 40-70% more time actually selling versus administrative tasks."

Robert F. Smith, Milken Institute 2025

The Thesis

Vista already has the Agentic AI Factory. Endgame is the missing piece for revenue teams.

100% of Vista portfolio companies are working on AI. 30 are already generating AI revenue. But revenue teams — the teams that drive ARR growth — are still doing manual research, manual prep, manual everything. Endgame deploys as standard GTM infrastructure through VCG, the same way you standardize on Salesforce and Gong.

The Platform

12+ data sources. One intelligence layer. Deployed in 2 weeks.

Account Intelligence

Living dossiers — stakeholder maps, competitive landscape, buying signals. Updated continuously from Salesforce, Gong, email, Slack, LinkedIn, SEC filings.

Meeting Prep → Minutes

3 hours of prep becomes 10 minutes. Auto-generated agendas, stakeholder briefs, competitive talking points, follow-up actions.

Account Plans at Scale

400+ automated plans per quarter. Consistently structured, always current. Aligned across leaders, managers, and reps.

Deal Health & Competitive

Real-time scoring from behavior, not CRM fields. Competitive mentions from Gong transcripts. Zombie deals surfaced automatically.

"Endgame has become the OS for our revenue team, with over 80% adoption. We've replaced consumer AI tools for everything from meeting prep to customer presentations to business analysis."

Jordan Van Horn, COO

Monte Carlo

Already in Motion

Xactly is your proof point.

$95K deal in progress. Arnab (COO) and Sam (CRO) are engaged. Alexandra (CoS) said Endgame "has everything we would like to build already." Sam offered to be an advisor. 25 interactions in 30 days.

"Being able to figure out the node and network... that's the part that landed for me."

Sam Zayed, CRO

Xactly Corp · Vista portfolio

"We spend $11 million a year on rep research and account prep. I want automated account planning that gets 75-90% of the way without seller effort."

Justin Miller, Dir RevOps

Sonatype · Vista portfolio

Why Vista + Endgame

Your playbook. Our platform. 90+ companies.

For Vista

Delivers on Smith's "40-70% more selling time"

Extends Agentic AI Factory into revenue teams

Drives Rule of 40 — revenue growth without headcount

Adds to VSOP playbook: AI-native GTM as standard

New acquisitions ship with revenue intelligence on day one

For Endgame

90+ companies through VCG mandate

Warm intros from trusted operating partner

Portfolio-wide deployment = enterprise validation

Pipeline from 650+ transactions to date

"Vista uses Endgame" as the ultimate stamp

The Rollout

Phase 1: Prove

Now → Q2 2026

Close Xactly as anchor

25-100 user deployment

Measure revenue per rep

Build Vista case study

Phase 2: Expand

Q3-Q4 2026

3-5 more Vista companies

Joint GTM with VCG

Portfolio benchmarking

Part of the VSOP

Phase 3: Scale

2027+

10-20 portfolio companies

Cross-portfolio intelligence

Co-developed PE features

Portfolio-level dashboards

The Ask

Three things to get started.

Champion Xactly

Help us close Xactly as the anchor. Sam and Arnab are engaged — Vista support to prioritize.

3-5 Warm Intros

CROs at Jamf, Avalara, Finastra, KnowBe4 — perfect ICP fit, already in our CRM.

Joint Metrics

Revenue per rep, time savings, adoption — define success so we can prove the model.